Everything you need to know before you shop.

VIEW IN BROWSER | June 17, 2026

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Buy or skip: Prime Day edition

As a team that’s constantly tracking deals, we’ve learned to pause and ask: Which sales are worth your time? Fourth of July sales and Amazon’s four-day Prime Day event are landing just days apart, which means there are *tons* of discounts happening at once — but not all of them are worth shopping. We spoke to experts to figure out which sales to shop during Prime Day and their best tips for getting the most bang for your buck.

 

What to buy:

 

Based on previous Prime Day sales and expert opinions:

  • Amazon-owned products like Kindle and Ring
  • Personal and smart home tech like Apple Airpods Pro 3
  • Small home and kitchen appliances like a Shark Vacuum or Instant Pot
  • Everyday essentials like paper towels and dishwasher detergent
  • Warm weather-related products like swimwear and fans

What to skip: 

 

Not every deal is a good one. Skip:

  • Mattresses
  • Large home and kitchen appliances
  • Patio furniture and grills
  • TVs and video game consoles
  • Fall apparel and back-to-school supplies

How to save the most money during Prime Day

  • Make a shopping list: Doing so helps you focus on the products you actually need and avoid impulse purchases during the actual sale
  • Set up deal alerts: This lets you jump on deals quickly rather than waste time browsing, especially since Amazon adds new Prime Day deals throughout the sale
  • Track prices and comparison shop: Evaluate price history graphs closely, which are available on some Amazon product pages and sites like CamelCamelCamel. 
  • Shop lightning deals: Lightning Deals, which drop as often as every 10 minutes, are some of the most lucrative discounts brands offer during Prime Day, so pay close attention to them
SHOP EARLY DEALS

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.