Matomo Analytics, the trusted ethical web analytics platform.
UPDATE
Matomo 5.11 is here, and it makes your daily work smoother.
This release focuses on the moments you repeat every week, with a cleaner experience and fewer clicks.

Segments are now easier to handle thanks to a refreshed selector with clearer action icons, so you can find, compare and manage your segments with less effort. 
 What’s new:
  • Refreshed segment selector: Find, compare and manage segments more easily across your reports.
  • Improved dashboard management: The former Dashboard button is now Manage Dashboard, with dashboard tools brought together in a clearer interface.
  • Faster widget workflows: Discover available widgets more easily and add multiple widgets in one action.
  • Better Scheduled Reports: Report creation, previewing and delivery workflows have been improved for a smoother, more reliable experience. 

You’ll also find improvements across forms and privacy settings, including clearer IP anonymisation controls, to help you move through common tasks with less friction. Small changes that quietly make your day easier.
View full release notes
WEBINAR

Join our first onboarding webinar and get started with confidence

Setting up your analytics the right way from day one saves a lot of guesswork later.

Join our first live onboarding webinar, hosted by Jean-Marc, Customer Success Manager, and Alex, Customer Growth Marketing, for a practical walkthrough of getting started with Matomo and making better use of your data.
We’ll cover the essentials, share practical tips you may not find in the docs, and leave time for your questions.

Whether you’re new to Matomo or want to check that your setup is on the right track, this session will help you move forward with more confidence. 
Save your spot now
NEW GUIDE

Ask sharper questions of your analytics data

Most teams have more dashboards than answers.

Our new free prompt guide gives you 10 practical use cases to investigate your data with Matomo’s AI Connector (MCP). Use them to isolate the signal, compare results against a baseline and decide what to do next with more confidence.
These are not “summarise my dashboard” prompts.

They are based on real use cases. They will help you diagnose a conversion drop by country and source, check data quality, separate a real issue from seasonality, and build segments or goals in plain language.

Less clicking through reports. More time understanding what your data means. 
Get our top 10 prompts
FOR DEVELOPERS

A clearer way to explore and test Matomo APIs

We have refreshed our public developer documentation. It now uses the OpenAPI (Swagger) standard, so your team can browse endpoints, understand request parameters and responses, and find what they need far more easily than before.
Browse the docs
We have also released the new API Reference plugin on the Marketplace, available for both On-Premise and Cloud. It brings that same interactive experience inside your own Matomo, where you can test API requests on your live data and export the OpenAPI spec files to reuse externally or give to an AI tool as context.
Get the API Reference plugin
NEW EBOOK

Do your analytics still measure humans?

Do your analytics still measure humans? Bots, crawlers and AI agents are changing what shows up in web analytics and quietly distorting the metrics teams rely on.
Our new eBook explains what’s changing and how to build more confidence in your data. Download The Hidden Analytics Accuracy Crisis:
Download the eBook
SPOTLIGHT FEATURE