Disney CEO Bob Iger in Los Angeles, California on November 20, 2025.Unique Nicole/AFP/Getty ImagesThe House of Mouse is officially coming to an AI app near you.
Disney
said Thursday that it would invest $1 billion in OpenAI and allow its intellectual property to be used in the newer company’s short-form video app Sora.
The three-year deal—which comes with a period of exclusivity—will officially bring more than 200 Disney characters to Sora, allowing users to create realistic videos from text prompts or existing media.
Mickey and Minnie Mouse? Of course. Simba and Mufasa? Naturally. Captain America and Iron Man? You bet. Luke Skywalker and Darth Vader? I find your lack of faith
disturbing.
Disney CEO Bob Iger was bullish on his latest bet, which excludes the use of entertainers’ names, likenesses, and character voices, but includes the opportunity for Disney to use some Sora content in its Disney+ service.
“We’ve always viewed technological advances as opportunity, not threat,” Iger said. He didn’t mention the cease-and-desist letter Disney sent to Google earlier that day, accusing it of illegally using its intellectual property to train AI models.
—AN