Aug. 15, 2025
| Today’s news and insights for marketing leaders
The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.
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Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.
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Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.
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The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.
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Learn how top brands across industries are using their own data and distribution channels to maximize revenue, reduce costs and engage customers in this new playbook.
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