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AUGUST 15, 2025 |
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True or false? A majority of US adults think they consume too much digital content. |
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TOP STORY |
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The advertising workforce is undergoing major changes in talent composition; in the US, workers ages 20–24 made up just 6.5% of advertising, PR, and related services jobs last year—the lowest share since 2020 and down from 10.5% in 2019, Adweek notes. |
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Live Data Technologies reports that staff-level marketing and advertising roles have dropped more than 10% since January 2022, while managerial headcount has remained steady—suggesting automation is replacing many entry-level positions. |
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IN THE NEWS |
YouTube’s age-verification system sparks backlash, could restrict ad targeting. Many users are furious, per TechRadar, citing concerns about “mass surveillance and data control.” Read online
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Other headlines: |
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AI raises the stakes for craftsmanship, says Hogarth CEO. “Craft has never been more important,” Richard Glasson said in a recent EMARKETER interview. Read online
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Streaming Upfront growth usurps primetime TV, and there’s no going back. Upfront spending on primetime TV declined for the third year in a row as viewers shift to streaming and advertisers follow suit, per Media Dynamics. Read online
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The marketing tactics winning insurance customers today. The most successful insurers aren't just selling a product; they’re telling a story that connects to people's lives. Read online | | | |
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ANALYSIS |
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“When the customer finally picks something that they like, they've gone through kind of a headache of a journey,” said Cael Schwartz, head of growth at clothing brand Mugsy, at The Lead Summit in New York City. “Adding a couple of curated options for them is kind of refreshing.” |
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Instead of viewing post-purchase outreach as friction in the consumer journey, the clothing brand sees it as an opportunity to help consumers navigate choice through personalized recommendations. |
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PODCAST |
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On today’s episode, we discuss how the world’s largest online retailer is weathering tariffs, the biggest takeaway from Prime Day, and Amazon’s wearable AI future. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Awin. | | |
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