Hi there,
US commerce media ad spending will top $79 billion in 2026, per our forecast, but the pace of growth is slowing thanks to an increasingly crowded field. Advertisers are facing closer scrutiny over every dollar spent, and non-retail upstarts in travel, financial services, and other verticals are angling to break through. What’s next?
Our Principal Analyst, Sarah Marzano will sit down with IAB Vice President, Commerce and Retail Media, Collin Colburn for a deep dive on the opportunities and challenges in an exclusive EMARKETER webinar on August 21. Don’t miss your chance to discover how to make smarter decisions in an increasingly complex commerce media space.
RESERVE YOUR SEAT
See you there,
Jonathan Tam
Senior Vice President, Marketing
EMARKETER |