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AUGUST 15, 2025 |
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Key stat: ChatGPT saw 52.2 million US unique visitors in June, up 180.6% from last July, per Comscore. |
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Beyond the chart: |
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58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey.
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15% of traditional Google searches lead users to click on a link, compared to only 8% of pages with an AI summary, according to a March Pew Research Center survey. |
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Use this chart: As more consumers turn to AI tools like ChatGPT for search, marketers can use this chart to focus on staying relevant in AI-generated answers by studying what generative engines optimize for, like clarity, authority, and a conversational tone. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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