Question: I’ve decided to switch careers and want to reintroduce myself to my network and beyond. How can I effectively rebrand and set myself up to succeed in this new industry?

We asked Stephanie Wolfe, executive vice-president and head of marketing at Global X Canada, to tackle this one:

Trying to move through a career transition can be a bit scary. I understand that first hand – I started in the corporate world and then made the leap into entrepreneurship, and now I’ve returned to corporate but with a more entrepreneurial perspective.

What was so important to me when I became an entrepreneur was being authentic. When you’re thinking about how you want to rebrand yourself, it’s not just about your aesthetic or your job title – it’s about realigning your public image with who you are becoming professionally and personally. Get honest about what drives you and align your messaging to reflect that.

Prior to stepping into my entrepreneurship role, I engaged in a seven-month-long executive coaching program, and that forced me to answer the hard questions about what I wanted for the next chapter of my career. Finding an external coach can help you tune into your personal interests and figure out what brings you joy. Where do you want to serve? How do you want to make a difference?

When you’re shifting careers, you don’t want people to wonder what you’re up to. Tell your story with intentional communication and control the narrative. You can do that through LinkedIn, through Instagram, through one-on-one conversations. I’ll never forget that first post that I had on LinkedIn as an entrepreneur. It was terrifying, but the response was overwhelmingly positive. It’s not a single announcement; it is consistent touch points. You are constantly ‘dripping’ [your messaging] so people can understand the new direction you are taking.

Start your rebrand with new photos. Marry your image with your authenticity and your values. It makes a difference because it’s an evolution in your growth and it’s important to mark that. You want to feel confident.

Continue to nurture the long-term relationships that you have while intentionally seeking out new communities and collaborators. For example, I attended a workshop for entrepreneurs to learn new skills, and when I walked into that room, I was immediately surrounded by an entirely new community. I am still actively in touch with many of them to this day. Don’t be afraid to step into those new rooms; it was transformational for me.

A rebrand can feel a bit risky, but I think if you have grounded it in your purpose and your authenticity, it can be so empowering. Embrace the fear.

Is burnout the new normal? Why we can’t just take another bubble bath

“The traditional advice for burnout tends to put the burden on the individual,” says Kadine Cooper, a certified coach, facilitator and speaker. “Meditate, sleep more, take a vacation. These things help, but they don’t solve the root cause.”

So what can be done? “For individuals, it starts with asking better questions: Who am I performing for? What version of success am I chasing and does it even feel like mine? Where have I said yes when I should have said no?”

Some stages of your life will require lots of takeout dinners. Accept it

The first step to dealing with overwhelming busyness in your life is to understand the season you are in, says Rachelle Crawford, an author and blogger on minimalism. “There are seasons that are fast-paced and overwhelming and seasons that move at a slower, steadier and more manageable pace.”

Seasonal living involves first getting your bearings, identifying where you are, and then setting realistic expectations.

“I’m not saying that trying to manage your time well during certain seasons is a lost cause,” she says, although she acknowledges at times that may happen and you will be doing a lot of takeout dinners.

I’m a recent grad. How can I stand out in a job interview?

“It’s hard when you’re fresh because you don’t have a tonne of experience to lean on, but do your best to come up with what I like to call interview ‘bits,’” says Sarah Stockdale, founder and CEO of Growclass.

“Stand-up comedians prepare for stand-up shows not by memorizing a whole hour of comedy. They memorize five-minute bits. Employers are always going to ask a series of similar questions: Why this company? Why now? Why you? Come very prepared with your bits – your stories that provide evidence and receipts that you are the person they should hire.”