The Book Review: The secret to a enticing book cover
Plus: the “tour de force” novel our critic loved.
Books
June 24, 2025
Details from four book covers that show the juxtaposition of old fashioned paintings and aggressively colorful and contemporary type.
Clockwise from top left: Details from the covers of “These Days”; “The Longest Way to Eat a Melon”; “Dream State”; and “My Year of Rest and Relaxation.” The New York Times

Dear readers,

The business of publishing can be dizzying, but at least one calculation these days is pretty straightforward: Take a work of art, add some bold type and voilà — you have an eye-catching book cover.

I don’t say this to diminish the art direction of such books. There have been trends in cover design since books got jackets. (I still laugh about the spate of book covers featuring the back of women’s heads — quel intrigue! — or the years when, inexplicably, pieces of fruit adorned vaguely exoticized books aimed at women.)

My colleague Liz Egan spoke with professional designers, who explained what makes this formula work so well. For my part, I’ve long been fascinated by the number of books featuring disappointed-looking women, some of whom appear to have spines made of jelly, seated or reclining on ornate furniture. Flop on!

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The illustration shows a person in a hat lounging on the ground, eating an apple and reading a book. There are picnic supplies on the ground, and various ants, worms and butterflies on and around the reader.

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