Consumer Technology Association SmartBrief
Middle East conflict roils freight operations
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June 24, 2025
Consumer Technology Association SmartBrief
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JetBlue allows passengers to track bags with AirTags
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JetBlue Airways passengers can now use Apple AirTags to track checked baggage, sharing location data with the airline's baggage service team to expedite recovery of lost items. JetBlue also is adding a baggage tracker to its mobile app, providing real-time updates for all passengers.
Full Story: Simple Flying (6/23) 
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Smart Home
Garmin has unveiled the Tacx Alpine indoor gradient simulator for NEO smart trainers that can replicate inclines up to 25% and declines to -10%. Users can manually adjust gradients or use compatible software, such as Zwift and Tacx Training, for automatic adjustments.
Full Story: Engadget (6/24) 
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From Blue Chips to Startups
YouTube seeks deeper partnerships with TV industry
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YouTube sees itself as a partner to the television industry, with YouTube executive Andreas Briese highlighting its ability to engage new audiences and unlock revenue streams. Briese notes that YouTube has paid over $70 billion to artists, creators and media companies in the past three years, and that TV has become the leading device for YouTube in the US, with 50% of TV watch time coming from content longer than 20 minutes.
Full Story: The Hollywood Reporter (6/24) 
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A new augmented reality application developed by Belgian engineer Stijn Spanhove is designed to identify and visually block out real-world advertisements and branding. The app overlays red squares over ads and product logos seen through AR glasses, effectively 'censoring' them from the user's view. The tool is still in its early stages, with plans to let users customize replacements for blocked ads.
Full Story: Tom's Hardware (6/22) 
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Retail Trends
The Middle East conflict is significantly disrupting global air and sea freight operations and supply chains, as major carriers have suspended services and altered routes due to escalating regional instability. Carriers have either scaled back or halted their operations in the region, while the threat remains that Iran could blockade shipping in the Strait of Hormuz.
Full Story: Supply Chain Digital (6/24) 
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Association News
The Consumer Technology Association (CTA)® announces Bandora, a SaaS platform using machine learning to optimize building energy, as the winner of CTA's CEO Summit startup pitch competition in Lisbon. Bandora will receive complimentary exhibit space at Eureka Park®, the premier destination for startups, at CES® 2026 in Las Vegas. The event featured five startups across verticals like health, energy, AI and entertainment, pitching innovations to a panel of investor judges.
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CTA's newest standard CTA-2127 identifies the performance characteristics and requirements relevant to low-risk pulse oximeters for health and wellness applications. This standard does not cover performance requirements or provide operational definitions or terminology used for FDA-regulated medical device pulse oximeters. Access the standard today.
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Maps shape all aspects of our journey, not just the drive. Discover how open source and AI intertwine to power next-generation in-vehicle experiences and future mobility in this session from CES® 2025.
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Scaled Composites is a privately funded space flight pioneer, having flown SpaceShipOne twice in 2004 to claim the Ansari X Prize. What