A practical blueprint for optimizing incentives and engagement.

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

Connect with your audience, and build your brand awareness and trust using content marketing.