Here is a recap of what happened in the search forums today...

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Tuesday, June 24, 2025

American Marketing Association

Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype

A Journal of Marketing study finds that Automated Lead Nurturing works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline for high-ticket purchases or industries where buyers conduct extensive independent research.

Extu

The No-Nonsense Guide to a High ROI Loyalty Program for Distributors

A practical blueprint for optimizing incentives and engagement.

Search Engine Roundtable

Daily Search Forum Recap: June 23, 2025

Here is a recap of what happened in the search forums today...

Marketing Dive

Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.

Harvard Business Review

Research: Products Labeled as Sustainable Sell Better

Adding a “Climate Pledge Friendly” label to a product on Amazon boosted demand for it by 13-14%.

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Adweek

Rethinking the Creative Process With AI Agents at the Table

This post was created in partnership with Monks Marketing costs are rising at the same time as AI’s capabilities. No one wants AI to take over their creative roles, but […]

Digiday

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond

EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.

Brian Solis

Workflow: The AI-driven CRM revolution

Originally published in Workflow By ServiceNow executives, Dave Wright, Chief Innovation Officer; Brian Solis, Global Head of Innovation; and Simon Grice, Senior Director, Innovation How reimagining customer relationship management for an AI-first...

Digiday

CMOs say AI platforms’ low profile at Cannes won’t happen again

The AI platforms are coming for ad dollars. Cannes was just the first step.

Adweek

‘Brandformance’ Is the New Marketing Power Couple

This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and budget. But unifying these two […]

Search Engine Roundtable

Bing Search Tests Updated Image Carousel With More Images

Microsoft is testing a new image carousel within the Bing Search results. This image carousel shows two rows of images, instead of one, has related searches with an arrow at the top of the carousel and a new larger squared off arrow format.

Hubspot

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?

EVENTS & LIVE TRAINING