By Lucas Manfredi

YouTube maintained its lead in Nielsen’s Media Distributor Gauge for the fourth consecutive month in May, hitting a TV viewership share of 12.5% and extending its gains over Netflix and its legacy media competitors.

The Alphabet-owned video platform led the streaming category to a historic 44.8% viewership share, surpassing cable and broadcast for the first time ever. Though it actually exhibited monthly declines in virtually every demographic group, with the exception of audiences 65 and older, its overall decrease was ultimately less than that of total TV, leading to a monthly gain in share and yet another platform best.