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JUNE 24, 2025 |
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Key stat: The majority (80.9%) of worldwide retail media ad spend will take place in China and the US this year, according to a March 2025 EMARKETER forecast. |
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Beyond the chart: |
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Outside of China and the US, the rest of the world’s share of retail media ad spend will grow slowly over the next few years, bolstered by markets in the UK, Germany, and Canada. |
Use this chart: Marketers and media strategists should start expanding budget planning beyond China and the US, especially into fast-growing retail media markets. Retail platforms in regions like Latin America and Southeast Asia may offer less competition and more growth potential, especially for brands looking to establish an early footprint. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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