Picking the Right Category Is the Key to Winning

You've built an incredible digital campaign—now make sure it gets the recognition it deserves. Choosing the right award category can make all the difference between being a nominee and becoming a winner.

Start With the Basics: What Are You Entering?   Before picking a category, ask yourself:

• Is this a standalone campaign or part of a bigger initiative?
• Was it digital-only or integrated across platforms?
• Who made it happen—your internal team, an agency, or a collaborative partner?

Each entry should be clear, focused, and have its own strategy.

Set Your Goal  Why are you entering?

• To celebrate your team’s creativity?
• To gain credibility and attract clients?
• To validate campaign results with external recognition?

Your goal will guide the right category choices—whether it's content innovation, performance, or audience engagement.

Browse Smart, Not Blind  Structure your entry by covering different angles:

• By Campaign Type: Performance Marketing, Influencer Strategy, Branded Content
• By Industry : BFSI, FMCG, Auto, Tech, Healthcare & more
• By Format/Innovation : Social Media, Use of Data, AI/ML, Short-Form Video, Experiential, etc.

Pro Tip: Choose 1 category from each bucket to maximize your reach and impact.

Highlight the Hero Element  What’s the strongest part of your project?

• Killer content? Choose storytelling or content categories.
• Massive reach? Go for engagement or platform-based categories.
• Next-gen tech? Look at AI/ML or innovation categories.
• Data wins? Showcase results in the Analytics category.

More Entries, More Opportunities  There’s no limit to how many categories you can enter—but smart layering increases your chances.

Need Help Choosing Categories? We’re here to guide you.

TL;DR

• Know what you’re submitting
• Set a goal for your entry
• Pick 1 category each from campaign, industry, and innovation
• Showcase your strongest angle
• Layer strategically = more visibility

Let your work shine where it matters most.

Submit smart. Earn big.