It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today.
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To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.
Disney spent a bulk of its earnings call Wednesday talking about the announcement of a new theme park resort opening in Abu Dhabi, but streaming continued to generate momentum as the House of Mouse gets ready for a big test with ESPN going...
