How to Increase AI Adoption in the Workplace

Wednesday, May 28 | 12:00 PM Eastern Time (ET)

Julian De Freitas

Assistant Professor, Marketing Unit,

Harvard Business School

The success that organizations derive from AI is based not only on the capabilities of the AI—which are advancing each day—but on the willingness of people and organizations to harness and use these capabilities.

However, many people view AI negatively and many workers are deeply skeptical of AI. Various surveys reveal fear among workers that AI will cause significant job losses, even in the next 12 months. A majority of Americans believe AI increases the risk of personal data misuse and that AI may one day attack humanity.

In this HBR webinar, Harvard Business School professor Julian De Freitas—drawing on over a decade of research and insights from more than 2,500 consumers—will unpack the key drivers behind these fears, which is slowing adoption of AI. He will share:

The five fundamental perceptions of AI that influence user attitudes (opacity, emotionlessness, rigidity, autonomy, and group membership).
Actionable strategies leaders can use to address these concerns and promote AI adoption.

No matter how much money your business invests in AI tools and technology, your organization’s success may be limited by psychological barriers to AI adoption. These psychological barriers will affect every use case, pilot, and deployment.

To achieve the opportunities and the potential that AI presents, leaders must understand these psychological barriers and help employees overcome them. To learn how to increase AI adoption in your workplace, join De Freitas and HBR on May 28.

Can’t join us live? Register anyway, and we’ll send you the recording.

Register Now

ABOUT THE SPEAKER

Julian De Freitas is an assistant professor in the Marketing Unit at Harvard Business School and the author of the recent Harvard Business Review article, “Why People Resist Embracing AI.”

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