May 9, 2025
| Today’s news and insights for marketing leaders
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
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Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.
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Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.
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Engagement data from 2.4M+ leaders across 37 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns.
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Q&A
Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.
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Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.
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Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
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76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook.
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