Hey there,

Last week, I was at SEO Week in New York.

Four packed days with some of the smartest SEOs in the world.

Honestly? It gave me the clarity I didn’t know I was missing.

2025 has been tough.
Traffic is down. Clicks are vanishing.
And search is evolving faster than ever.

Being around people doing the work, sharing ideas, and testing what actually works gave me the reset I needed.

You can’t replicate that with a blog post.

That’s why I’m heading to SMX Advanced in Boston this June (11–13).
 

And if you’ve been feeling stuck or overwhelmed, I think this is worth your time.

The speaker list is stacked:

• Mike King on the end of SEO as we know it
• Wil Reynolds on merging SEO + PPC data
• Crystal Carter on optimizing for LLM models
• Jes Scholz on smarter crawling and indexing

Early bird pricing expires TOMORROW — Saturday, May 10.

Use code BKO15 for 15% off your pass.