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Top Stories
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Ivy Liu
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Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
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howdy!
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Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.
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A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models.
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howdy!
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The Trade Desk rebounds but agency tensions and strategic doubts linger.
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In this survey-driven report, learn how marketers, retailers and agencies use contextual commerce on CTV and streaming as shoppable advertising gains traction.
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howdy!
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Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.
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By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Addressing silos between channels with composable identity improves brand consistency and boosts omnichannel ROI.
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howdy!
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Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.
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howdy!
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Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
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